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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Growing a Next Gen Community Health System via Brand and Digital Experience Reinvention

Date: Wednesday, November 6, 2019
Time: 11:30 AM - 12:30 PM
Location: ChampionsGate, Lobby Level

South Shore Health  (SSH), located near Boston, is a next-generation community health system that competes against some of the world’s pre-eminent healthcare organizations. In an era of consolidation, their business and brand are growing, buoyed by recent reinvention of their brand/digital experience. In this presentation, hear about proprietary research into consumer interest in next-gen health services and see examples of South Shore Health's brand/digital reinvention and the business success realized from these efforts.

Amy Derjue, Senior Digital Content Strategist, South Shore Health
Michael Stutman, Senior Vice President, Strategy and Research, Primacy