HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from Data You (Probably) Already Have

Date: Monday, November 4, 2019
Time: 08:30 AM - 11:30 AM
Location: Olympic Room, Lobby Level

Implementing a data-first approach within your organization can be a tricky proposition - especially if you can’t trust the data you’re collecting. In this workshop, learn how to create a top-line roadmap with methodology and milestones to ensure a successful transition from “relying on your gut” to “trusting your data.” Hear how Ascension used these techniques to guide their marketing decisions. Leave this workshop prepared to start collecting meaningful data and building insights that can give power to your patient acquisition strategy.

Annie Haarmann, Senior Director, Experience Optimization, Ascension
Jenny Bristow, CEO, Anvil Analytics and Insights