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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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See Around the Right Corners: Turning Untapped Consumer Demand into New Growth Opportunities

Date: Monday, November 4, 2019
Time: 03:15 PM - 04:15 PM
Location: Congressional, Lobby Level

The future of health system growth is tied to solutions and experiences that are rapidly taking shape … things like tech-enabled self-diagnosis and AI-based treatment guidance. They’re evidence of broad-scale consumerism in healthcare—and they’re arriving sooner than many are prepared for. Through examples from Piedmont Healthcare, this session offers real-world guidance on how to create a framework for digital consumerism that bolsters health systems’ consumer acquisition and retention strategies.

Katie Logan, Vice President, Experience, Piedmont Healthcare 
Cynthia Perazzo, Senior Vice President, AVIA