HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Beyond Websites: Developing an Evolved Digital Strategy with KPIs that Matter

Date: Monday, November 4, 2019
Time: 08:30 AM - 11:30 AM

It’s easy to get blinded by the shiny and new. But before launching your brand on the latest buzzworthy tactic, it’s critical to align on the strategy and KPIs.  Skip this step and at project conclusion, half the organization will applaud, while the other half asks, “But what about…” This hand-on workshop will teach you how to bring together key leadership stakeholders in an interactive session focused on setting strategies and KPIs for organization-wide buy-in.

Amy Comeau, Vice President, Marketing Strategy & Support, Emory Healthcare
Amy Ridall, Senior Director, Communications & Branding, Select Medical
Jorge Cordova, Digital Director and Kara Rozek, VP Group Media Director, SPM Marketing
Linda Watts, Director of Strategy, MedTouch