HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule


View Calendar

Understanding What Matters to Patients: The Key to Personalized Medicine

Date: Tuesday, November 5, 2019
Time: 03:30 PM - 04:30 PM

Patient perspectives are valuable, but mostly unheard. Two very different health systems were looking for an innovative, reliable, scalable way to learn what matters to patients. Both chose the same digital solution, which makes it easy for patients to share ‘stories’ about themselves and their health. Learn how these organizations distill the information into meaningful, actionable insights to help individual providers and health organizations become more responsive, improve the experience and delivery of care and drive loyalty.

Michael Bennick, MD, Medical Director, Patient Experience, Yale New Haven Health
Bradley Crotty, MD,
Medical Director, Digital Health Program, Froedtert & the Medical College of Wisconsin
Gregory Makoul, CEO and Founder, PatientWisdom