HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule


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Managing the Reputation Ecosystem: How to Be Found and Chosen Online and Use Patient Feedback to Improve the Patient Experience

Date: Tuesday, November 5, 2019
Time: 10:15 AM - 11:15 AM
Location: Congressional, Lobby Level

88% of consumers begin their search for healthcare providers online, and what they find or don’t find can make or break an organization’s ability to bring in new patients and retain existing ones. During this session, learn how Sutter Health is ensuring consumers find and choose them online, and then use online feedback to improve patient experience. Learn how to develop an effective online reputation management strategy that encompasses the entire patient journey.

Nolan Perry, Head of Reputation & Engagement, Sutter Health 
Lindsay Burton,
Sr. Director of Strategy and Marketing, Healthcare and Life Sciences, Reputation.com