HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Best Practices of the Modern Healthcare Marketer ... Google-Style

Date: Monday, November 4, 2019
Time: 04:30 PM - 05:30 PM
Location: Congressional, Lobby Level

Digital marketing and advertising continue to evolve and improve. Through better measurement and automation, marketers become strategic growth drivers who can achieve patient acquisition in new and exciting ways. This session reviews current hospital programs using the most modern tactics and suggests easy-to-activate adjustments that can improve performance and outcomes. 

David A. Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System
Brian Cusack, Industry Director, Google, Inc.