HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule


View Calendar

Consumer Innovation in a Digital Age at Ochsner

Date: Tuesday, November 5, 2019
Time: 11:30 AM - 12:30 PM
Location: Augusta, Lobby Level

Innovation is easy to imagine and hard to implement. In this engaging seminar, we’ll explore a proven framework for thinking about innovation and applying a more consumer-oriented mindset to healthcare digital marketing. Ochsner Health will discuss how they are making digital experiences truly innovative by focusing on patient journeys that address changing expectations around consumer immediacy and response. With both sound marketing principles and engaging new tools, we’ll explore what competing against new entrants like Amazon really requires.

Eric Fullmer, Senior Marketing Specialist, Ochsner Health System 
Paul Griffiths, CEO, MedTouch