HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Using Data Analytics to Inform and Optimize Your Website Redesign

Date: Tuesday, November 5, 2019
Time: 03:30 PM - 04:30 PM
Location: Olympic, Lobby Level

Many healthcare organizations understand the value of data, but time and expertise can present barriers to using data to drive better decision making. In this case study, hear Vanderbilt University Health share how they infused data into the redesign of their children’s hospital website. Learn about their use of structured data, web analytics and funnel measurement. Hear the impact this work had on search results, user experience improvements and reporting.

Travis Waters, Assistant Director, Strategic Marketing, Vanderbilt University Medical Center 
Christopher Riegger,
Chief Operating Officer, Modea