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in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Mergers, Acquisitions and Consolidation: A How-To Guide for the Digital Transition

Date: Monday, November 4, 2019
Time: 08:30 AM - 11:30 AM
Location: Congressional Room, Lobby Level

Consolidating health systems and managing mergers takes more than a strong rebranding effort—it takes stakeholder buy-in, understanding of the patient journey, and a technology infrastructure that can support everyone involved. In this session, learn from two organizations that have navigated the complex space of mergers, acquisitions, and consolidation. AdventHealth brought their nationwide health system under one brand umbrella and through a multi-year journey built an open technology platform that consolidated hundreds of sites and provided the digital infrastructure needed to support a seamless patient experience. Henry Ford Health System and newly acquired Allegiance Health were challenged to blend two websites into one. The project required more than a year of planning and execution, but resulted in a unified, user-friendly website that brought enhanced content and features to a new market. This pre-con session will give you an opportunity to learn about their triumphs and struggles.

Ellie Martin, Web and Mobile Digital Specialist, Henry Ford Health System
Joel Maust, Manager, Interactive Media, Henry Ford Health System
Simon Yohe, Director of Web Marketing Strategy, AdventHealth
Stacey Torjak Febbraro, VP, Business Development, Phase2