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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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With All the Millennial Hype, Don't Forget About the Baby Boomers

Date: Tuesday, November 5, 2019
Time: 01:45 PM - 02:45 PM
Location: Augusta, Lobby Level

These days, the Baby Boomer generation tends to be overlooked, but they are still an important consumer segment. Just like Millennials, this generation is huge in size, interested in experiences, owns digital devices and is active on social media. And since 60% of most hospital admissions are Medicare patients, this is a segment that hospitals cannot forget. Hear how an active adult senior real estate community uses targeted messaging and media to generate leads and drive engagement. Learn lessons from outside healthcare that can help drive hospital admissions and encourage loyal customers.

John Manrique, Vice President, Marketing, Kolter Homes LLC
Gene Petersen, Director, Digital, Frederick Swanston