HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule

 

View Calendar

Creating the Right Marketing Playbook: Scaling Campaigns to Multiple Markets

Date: Wednesday, November 6, 2019
Time: 10:15 AM - 11:15 AM
Location: Olympic, Lobby Level

Health systems spend a lot of time and money perfecting campaigns for a specific market. They learn the habits of customers and cater their outreach efforts to different demographic groups. As a health system expands to new markets, marketers need a proven playbook that scales the “perfect campaign” to areas with distinct characteristics. Join Nemours Children’s Health System as they break down how they scaled successful playbooks throughout their health system and into new markets.

Sarah Sanders, Senior Vice President and Chief Marketing Officer, Nemours Children's Health System 
Dan Lavelle,
Vice President, Healthcare Marketing, Evariant