HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Finding Your Why: How Leading Brands Unlock What Makes Them Unique

Date: Tuesday, November 5, 2019
Time: 11:30 AM - 12:30 PM
Location: Congressional, Lobby Level

Apple. Airbnb. Warby Parker. Today's best brands stand for something bigger than themselves. Consumers connect with them because they've found a reason for being and infused it into everything they do. In this session, learn how the best healthcare brands do the same and hear about recent rebranding efforts at both Montefiore Health System and the New York Proton Center. Understand the steps they took to uncover their reason for being and how it was applied across the website, brand system and entire customer experience. And don't miss the opportunity to take a stab at your very own “reason for being” using frameworks built on consumer decision making and emotion.

Patrick Curry, Marketing Consultant, New York Proton Center 
Dan Greenwald, Creative Director, White Rhino