HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule


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The Magic is in the Mix: How to Target a Telehealth Audience

Date: Tuesday, November 5, 2019
Time: 03:30 PM - 04:30 PM
Location: Augusta, Lobby Level

This session is a tale of “match-making” to spark long-lasting bonds between a national telehealth company and their consumers by micro-segmenting audiences and delivering targeted content to each segment, across the right channels. The result? A surge of new patients AND an uptick in repeated consultations – successfully increasing their overall customer lifetime value. Learn about this digital-only marketing campaign that consisted of content, display advertising, SEM and social tactics, powered by CRM micro-segmentation.  

Randy Parker, Founder, Former CEO & CMO, MDLIVE 
Bill Wax,
President, Wax Custom Communications