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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Utilizing Healthcare Data Analytics, Visualization Tools and Propensity Models to Personalize Patient-Provider Relationships

Date: Wednesday, November 6, 2019
Time: 11:30 AM - 12:30 PM
Location: Olympic, Lobby Level

In this case study, learn how healthcare organizations can use existing patient data to build deeper relationships. Hear how The Ohio State University Wexner Medical Center used existing patient data to identify patients most likely to engage with a patient-facing mobile healthcare application. See how they developed a reusable data model to analyze patient populations, identified 10 user personas most likely to benefit from app use and developed communication recommendations for highest priority personas. Learn the implications for future healthcare delivery and patient health outcomes.

Charlotte Wilson,
Director of Digital Marketing and Analytics, The Ohio State University Wexner Medical Center
Bill Balderaz,
President, Futurety