HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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“I Do It All:" How a Single Content Marketer Drives Traffic to a Health System

Date: Tuesday, November 5, 2019
Time: 01:45 PM - 02:45 PM
Location: Congressional, Lobby Level

Think you need a large marketing team to manage web and social media? Learn how a lone content marketer at Blessing Health System efficiently executes multi-channel content campaigns that drive traffic and deliver appointment results. Learn about the best digital channels and most effective content to target patients who need key medical services. Hear how Blessing streamlines their strategy to more easily manage daily posts and see their success metrics of click-throughs, event registrations, appointment requests and email subscriber sign-ups.

Lucy Bordewick, Digital Marketing Coordinator
Keri Mast
, Digital Marketing Manager, Blessing Health System 
Toni Donina, CEO, Baldwin Publishing