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in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Your Website is Not Your Digital Front Door: How to Prepare for Discoverability in a Voice-First Landscape

Date: Monday, November 4, 2019
Time: 03:15 PM - 04:15 PM

Every health system confronts that moment when a website redesign becomes necessary. But website redesigns have changed with the times – patients no longer find information just on your website, making most of your historical launch tactics obsolete. It is important to understand how patients interact with your website and how to prepare your site for successful discoverability. Learn how Children’s Health rethought their website strategy and planned for the future – especially for voice discovery.

Courtney Cox Wakefield, Consumer Digital Marketing, Children's Health 
Carrie Liken, Head of Industry Healthcare, Yext