HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Driving the Complete Human Relationship with Patients

Date: Tuesday, November 5, 2019
Time: 03:30 PM - 04:30 PM
Location: Congressional, Lobby Level

As hospitals and health systems engage with patients, they must consider the different mindsets that patients have throughout their journey. Today, hospitals have patient acquisition strategies and engage heavily with patients seeking active need of care. However, there is less focus on influencing and helping patients in a pre-care state of wellness and a post-care state. The industry needs to solve for how to care for the entire person – the complete human relationship. Learn how this 'complete human relationship' is both a higher bar to strive for and what patients today expect.

Gina Morris, Head of Healthcare Industry, Google