HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Leveraging Your CMS to Do More Than Just Manage Content

Date: Tuesday, November 5, 2019
Time: 10:45 AM - 11:10 AM
Location: Oakmont, Lobby Level

The Spectrum Health - Lakeland team knows how to optimize its resources and is using its CMS to manage more than just its website’s digital content and digital presence. Hear how the team is using its CMS to drive all digital signage posted for visitors throughout the hospitals and physical locations. Doing this saves time and ensures messaging is consistent and always up-to-date.

Matthew Shine, Lead of Digital Marketing and Visual Communications
Megan Yore, MA, CMP
, Chief Marketing & Communications Officer, Spectrum Health-Lakeland  
Sujal Raju, President & Founder, Enqbator