HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule


View Calendar

Back-End Content Strategy: Structured Approaches to Scalable Content

Date: Monday, November 4, 2019
Time: 04:30 PM - 05:30 PM
Location: Colonial, Lower Lobby Level

Content is king – we all know that – but did you know a focused approach to your back-end content strategy might be what you need to take your digital marketing tech stack to the next level? Implementing a back-end content strategy can lead to additional front-end content efficiencies and improved user experiences. In this session, learn how a strategic approach to front- and back-end content management can help transform your health system’s website, social media and CRM efforts.

Christopher Boyer, Director, Digital Marketing & Analytics, University of Minnesota Health/Fairview Health
Susan Iovenitti,
Director of Digital Strategy & User Experience, The Berndt Group