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in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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How Thinking Smaller in Digital Channels Yields Bigger Growth

Date: Wednesday, November 6, 2019
Time: 11:30 AM - 12:30 PM

As digital spaces become busier, provider growth increasingly depends on marketing directly to consumers with personalized messages that inspire them to action. Actual consumer segments are incredibly specific and change across circumstances. Even inspiring brands struggle to personalize content at the right level and miss opportunities to convert valuable customers. Hear how AdventHealth is piloting a scalable approach to highly-customized digital messaging. Learn how precise, purpose-driven messaging approaches support outsized service line growth.

Sharon Line Clary, Vice President, Marketing, AdventHealth
Jason Brown,
Chief Executive Officer, BPD Advertising
Tyler Ford, Senior Director, Optum