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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Connecting the Dots: The Marketing Roadmap

Date: Monday, November 4, 2019
Time: 03:15 PM - 04:15 PM
Location: ChampionsGate, Lobby Level

Consumerism, the economics of healthcare, technology, the discipline of marketing – all are changing at unprecedented rates and all have implications for marketing. With a desire to get ahead of change rather than being in a reactive mode, Memorial Healthcare System created a 3-year Marketing Roadmap. Learn how they linked the Roadmap to the vision and strategy of the organization and used the prevailing trends and their implications for marketing, to inform priorities, technology investments, resources, skills and structure. 

Fredrick Anderson, Director, Marketing Technology and Selima Khan, Vice President, Marketing & Corporate Communications
Selima Khan, Vice President, Marketing & Corporate Communications, Memorial Healthcare System