HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Driving Service Line Growth Through Marketing Automation

Date: Tuesday, November 5, 2019
Time: 12:00 PM - 12:25 PM
Location: Oakmonth, Lobby Level

The healthcare consumer landscape is being redefined by experiences in other industries. Users expect relevant information to help make choices about care, with easy entry points to the system and communication based on needs and preferences. HCA Capital implemented a marketing automation strategy with a focus on connecting with new patients, delivering conversion points and ultimately service line volume. The strong results to-date show this initiative driving trackable downstream encounters. Learn about objectives, overall strategy, tactical implementation and next steps.

Jennifer Stanley, Vice President, HCA Capital Division 
Nate Duoss,
Associate Vice President, Integrated Marketing, Healthgrades