HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Leveraging Twitter to Identify Physician Influencers and Drive Reputation and Rankings

Date: Tuesday, November 5, 2019
Time: 10:15 AM - 11:15 AM
Location: Royal Melbourne, Lower Lobby Level

Many healthcare organizations unknowingly employ physicians who are active on Twitter. They are engaging with their followers and implementing tactics that are not only boosting their professional reputation, but the reputation of their respective health systems. In this session, hear how Northwestern Medicine uncovers healthcare ambassadors, facilitates collaboration and aggregates and disseminates relevant P2P (physician-to-physician) content that drives service line reputation and positively affects rankings via U.S. News and World Report.

James Sims, III, Manager, Social Media, Northwestern Medicine