HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Optimizing Conversions Using Design Sprint Techniques: Why "Fail Fast" Strategies Work

Date: Tuesday, November 5, 2019
Time: 11:30 AM - 12:30 PM
Location: Colonial, Lower Lobby Level

Find a Provider is the most ecommerce-like experience on a health system website. Consumers search, compare, evaluate and purchase (schedule). It’s a true conversion funnel and as such, it needs to be optimized to meet consumers’ needs. We’ll share findings from Duke Health’s Find a Provider redesign, including how we applied innovative “design sprints” that use design thinking along with a fail-fast mindset to generate true consumer-centric designs. Our findings may surprise you!

Chad Roberts, UX Designer, Duke Health
Matt Hummel,
Chief Experience Officer and VP, Consumer Strategy & Design, Red Privet / Paragon