HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Prescription for a Healthy Brand in the Digital Age that Even Your CFO Will Get Behind

Date: Tuesday, November 5, 2019
Time: 01:45 PM - 02:45 PM
Location: ChampionsGate, Lobby Level

With such a wide-ranging cross-section of constituencies, a brand relaunch is a significant and complex undertaking. Add to this the challenge of launching Tampa General Hospital’s (TGH) first omnichannel campaign. In this interactive discussion, learn how the TGH digital presence developed its omnichannel approach - from targeting specific audiences to using the most innovative digital tactics to ensuring response to each digital tactic is tracked through to the downstream encounter - and has maintained a healthy and thriving brand that all stakeholders, even the CFO, proudly stand behind.


Alison Pondo,
Marketing Manager, Tampa General Hospital
and
Ashley Horton, Director, Integrated Marketing,  Healthgrades