HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule


View Calendar

Discovering the Right Blend of Digital Advertising and Social Media in Healthcare

Date: Tuesday, November 5, 2019
Time: 11:30 AM - 12:30 PM
Location: Royal Melbourne, Lower Lobby Level

Digital advertising and social media have created unprecedented opportunities for marketers to provide the right message at the right time and to the right audience. For many though, determining the right blend of digital strategies and the optimal spend level for the audience and market is still a mystery. In this session, decode some of the most popular digital strategies - including social media marketing, mobile marketing, search engine marketing, display ads, retargeting, direct e-mails and more. Leave the session with a strong understanding of each strategy’s best use, how they work independently and together with other tactics, and what to expect for reasonable results.

Emily Hartzog, Vice President, Chartwell Agency

Jake Myers, Vice President, Gatehouse Media