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in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Pre-Redesign Strategy Delivers Post-Launch Success for Cape Cod Healthcare

Date: Tuesday, November 5, 2019
Time: 01:45 PM - 02:45 PM
Location: Colonial, Lower Lobby Level

“If you don’t have time to do it right, when will you have time to do it over?” Attend this session and discover how Cape Cod Healthcare (CCHC) invested in pre-redesign strategy to keep their site consumer-focused. With user behavior data and usability testing as a guide, CCHC rebuilt their popular news hub, added geographic targeting, implemented a location strategy and more. Attendees will learn how investing in pre-redesign planning moves the post-launch needle.

Patrick Kane, Senior Vice President, Marketing and Business Development, Cape Cod Healthcare
Ben Dillon,
Chief Strategy Officer, Geonetric