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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Pre-Redesign Strategy Delivers Post-Launch Success for Cape Cod Healthcare

Date: Tuesday, November 5, 2019
Time: 01:45 PM - 02:45 PM

“If you don’t have time to do it right, when will you have time to do it over?” Attend this session and discover how Cape Cod Healthcare (CCHC) invested in pre-redesign strategy to keep their site consumer-focused. With user behavior data and usability testing as a guide, CCHC rebuilt their popular news hub, added geographic targeting, implemented a location strategy and more. Attendees will learn how investing in pre-redesign planning moves the post-launch needle.

Patrick Kane, Senior Vice President, Marketing and Business Development, Cape Cod Healthcare
Ben Dillon,
Chief Strategy Officer, Geonetric