HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule


View Calendar

Project Best Life: A Case Study in Reaching Millennials

Date: Tuesday, November 5, 2019
Time: 02:15 PM - 02:40 PM
Location: Oakmont, Lobby Level

You know it’s important for your organization to develop brand loyalty with millennials, but how? This generation is averse to corporate marketing and big brands and they aren’t thinking about diseases that may impact them one day. One solution? Project Best Life. Learn how Roswell Park Comprehensive Cancer Center found success creating a sub-brand based on extensive research and focus groups. Hear five examples from ProjectBestLife.org including blogs, podcasts, social media, influencer campaigns, event activations and more.

Natasha Allard, Integrated Marketing Communications Manager, Roswell Park Comprehensive Cancer Center