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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Building Stakeholder Buy-In for Content Strategy

Date: Tuesday, November 5, 2019
Time: 03:30 PM - 04:30 PM

Crafting custom condition and treatment content means engaging providers but pushing them beyond their academic, jargon-filled tendencies requires real work. How do you shift the conversation away from line-edits and demands to include words few patients can spell? How do you get them to articulate real differentiators and not just say ‘multidisciplinary?’ Learn how UVA’s changing the questions they ask and getting stakeholders focused on metrics that really matter.

Amy-Sarah Marshall, Online Content Strategist
and
Brandy Sweeney, Online Marketing Manager
UVA Health System