HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Developing a Digital Content Strategy to Improve Patient and Provider Engagement

Date: Tuesday, November 5, 2019
Time: 11:30 AM - 12:30 PM
Location: ChampionsGate, Lobby Level

Consumers are disrupting traditional avenues for patient acquisition through their increasing digital engagement. As more and more patients find physicians via search engines, ensuring consumer content is key. Hear the latest research on what patients value during a provider search. Then hear a case study on how to develop a content strategy that optimizes search, promotes each provider's brand and improves the patient experience by helping each patient find the provider that is right for them.


Kathy Wilets, Director, Public Relations and Content Marketing, University of Utah Health Care 
Chrissy Daniels,
Partner, Strategic Consulting, Press Ganey Associates, Inc.