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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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What's Up, Doc? Engaging Physician Feedback for Site Improvements

Date: Wednesday, November 6, 2019
Time: 10:15 AM - 11:15 AM
Location: Colonial, Lower Lobby Level

Medical websites have multiple functions and numerous audiences. Your own physicians are an important audience; however, they often do not have a formal voice to influence site content and functionality. Learn how Northwestern Medicine identified, and formalized, an organic untapped resource – physician feedback. Taking you through the entire process, from planning and recruitment to approval and testing, hear the results of the development of a Physician Testing Group (PTG).

Dina Nikitaides, Manager, User Experience
Paul Semper,
Program Director, Digital Platforms
Northwestern Medicine