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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Using Technology to Improve the Patient Journey

Date: Wednesday, November 6, 2019
Time: 11:30 AM - 12:30 PM
Location: Colonial, Lower Lobby Level

One of the most critical aspects to delivering remarkable care comes through engaging patients throughout their care journey. This often starts before patients know they need care. Through unique digital marketing efforts, Novant Health starts engaging with patients before the care journey begins to help them navigate to the right entry point for care. Learn about the approach that includes a comprehensive digital marketing strategy, an innovative online patient experience, an emphasis on human experience innovations, an electronic patient family advisory council and exploration into creative solutions to better tailor and meet the needs of individual patient experiences.

Hank Capps, MD, Senior Vice President, Chief Digital Health and Engagement Officer
and
Stephanie Landry, Senior Director, Digital Health and Engagement
Novant Health