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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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From Wayfinding to Storytelling: Taking Control of the Google Business Profile

Date: Tuesday, November 5, 2019
Time: 03:30 PM - 04:30 PM

Current and potential patients need many things from a health system along their journey. In this session, learn how the Oregon Health & Science University focused on the Google business profile to improve wayfinding, to efficiently answer frequently asked questions and to share great stories with provider videos. Hear how the organization increased successful and accurate searches for address and call information that helped deliver patients to their destinations on time while reducing anxiety and reducing late and no-show appointments.

Lisa Williams, Associate Director, Digital Marketing Strategy, Oregon Health & Science University