HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

Full Schedule

 

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How Branding and Awareness Intersect with Direct Response During the Patient Journey to Drive ROI

Date: Monday, November 4, 2019
Time: 04:30 PM - 05:30 PM
Location: ChampionsGate, Lobby Level

In this session, hear how City of Hope’s new online branding effort is driving results with its core audiences of cancer caregivers and patients and an increase in requests for care access. Come see how the organization transformed a campaign to enhance patient acquisition efforts while continuing the brand building.

Suzanne Piehl, Director, Consumer Marketing, City of Hope 
and  
Michael Andrews, Executive Director, Hospitals and Health Systems, WebMD and Medscape