HCIC Logo 2019

Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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How Branding and Awareness Intersect with Direct Response During the Patient Journey to Drive ROI

Date: Tuesday, November 5, 2019
Time: 01:45 PM - 02:45 PM

Learn how City of Hope used a control/expose study to prove the value of branding and awareness for direct response. See how City of Hope used patient journey research to reach patients as they are seeking information, while also making sure physicians are empowered and educated to make referrals.

Suzanne Piehl, Director, Consumer Marketing, City of Hope  
Michael Andrews,
Executive Director, Hospitals and Health Systems, WebMD and Medscape