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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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Does Your Content Spark Joy? The Powerful Magic of Tidying Up Your Social Strategy

Date: Wednesday, November 6, 2019
Time: 11:30 AM - 12:30 PM
Location: Royal Melbourne, Lower Lobby Level

Have your social channels become cluttered with content that’s no longer serving your strategic objectives? As the popularity of Marie Kondo’s “KonMari” method of home organizing grows, it might be useful for healthcare marketers to draw inspiration from it. Let’s discard content that doesn’t spark joy and better optimize the content that does. From being intentional about strategic goals to creating a killer gif, this session will share tips for curating social content that elicits emotion and engagement in your audience.

Brooke Hess, Marketing Manager, Content Strategy
and
Emily Stieber, Social Media Strategist
Henry Ford Health System