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Connect with Amazing People
in Healthcare and Digital Marketing

November 4-6, 2019
Orlando, FL

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“Hey Alexa, Hospitals Near Me”: Managing Locations as Part of Your Digital Front Door Strategy

Date: Monday, November 4, 2019
Time: 03:15 PM - 03:40 PM

Consumers are just a voice search away from finding the nearest hospital or clinic, and marketers can no longer count on potential patients visiting their websites first. The new “digital front door” is anywhere a consumer might initiate a search. So, how do you increase the chances your hospital is the answer to their question? In this session, learn how University of Missouri Health Care uses structured data to ensure its locations are consistent across its website and third-party ecosystem. Hear their approach to structured data optimized for search, single source information and inclusion of hours of operation and “what's open now” filtering.

Justin Willett, Communications Manager, MU Health Care
Glen Doss, Vice President, Strategy & Business Development, Centretek