Hoin University of Rochester Medical Center and Modea as they delve into their collaborative journey to redefine the digital presence of a complex health system. This webinar will explore the intricacies of developing a comprehensive, multi-year website strategy and implementation plan. Expect to learn about the following aspects of developing an aligned and flexible product strategy and development process:
- Why it’s critical to conduct in-depth audience research
- Best practices for aligning diverse stakeholders across a matrixed organization
- How to establish effective, sustainable governance strategies In this webinar, URMC and Modea will highlight their phased approach to website strategy, development, and implementation, guided by a robust but flexible roadmap.
Attendees will come away with valuable insights into product strategy development and discover how to navigate the challenges of overhauling a large-scale web presence. Whether you're planning a similar transformation or seeking to enhance your current digital strategy, this session offers applicable insights for health systems of all sizes.