The COVID-19 pandemic has fast-forwarded digital healthcare transformation across the country. However, it has also re-shaped the patient journey and consumer preferences for accessing care. For example, more than 40% of consumers now rate virtual care visits as extremely/very important when selecting a new provider. To compete effectively for new patients and retain existing ones, it will be critical for health systems to keep a pulse on consumers' changing expectations and evolve their access strategies accordingly.
Join Stephanie Grgurich, VP of Digital Experiences at OSF, and Reshma Stone, AVP of Strategic Planning and Business Development at Einstein Healthcare, to hear how they've adapted their digital strategies in response to COVID-19 and what their organizations are doing to deliver a more modern, positive access experience to consumers online.
Attend the webinar to learn:
- What a new 1,000-person survey reveals about how consumers select care and the impact COVID-19 has had on their search behavior
- Innovative strategies for driving engagement and capturing consumer demand – both on your website and in Google
- How leading health systems are streamlining access to in-person and virtual care options (e.g., via online scheduling)