Navigating Diverse Markets: Insights from Leading Health System CMOs
Join this interactive panel featuring four marketing leaders from health systems across diverse metropolitan and rural areas in the country. Hailing from Cleveland, Cincinnati, Nashville and Dallas, the panelists represent unique challenges and opportunities. Delve into healthcare marketing intricacies, exploring community engagement, patient demographics, and competitive landscapes. From bustling urban centers to rural communities, learn firsthand strategies tailored to meet local needs. Explore innovative marketing approaches for success in diverse environments.
Monday November 11 at 5:10 pm
Speakers
Stuart Dill
SVP and Chief Marketing Officer
Vanderbilt University Medical Center
Paul Matsen
Chief Marketing & Communications Officer
Cleveland Clinic
Nikki Moll
Chief Marketing & Communications Officer
Baylor Scott & White Health
Rob Whitehouse
Vice President of Marketing & Communications
TriHealth
Facilitator: Tom Hileman
Managing Partner, Digital
Global Prairie
Stop, Look, and Listen: A Panel Discussion on the Strategic and Tactical Value of Consumer Listening
In this mainstage panel discussion, listen as experts discuss the importance of pausing, observing and attuning to the pulse of our customer bases. Hear how Emory Healthcare, Duke University Health System and Memorial Healthcare System actively seek out the voice of the customer to understand their health related needs. Discover the pivotal role of soliciting feedback and guidance from patients and stakeholders alike, and gain invaluable insights into leveraging tools such as social media, digital ethnography and beyond to unearth indispensable trends and deepen understanding. Prepare to be inspired by strategies that transcend conventional boundaries, fostering meaningful connections and propelling healthcare marketing into the next frontier.
Tuesday November 12 at 11:15 am
Speakers
Selima Khan
Vice President, Marketing and Corporate Communications
Memorial Healthcare System
Laura Kuechenmeister
Corporate Director, Content Marketing & Design
Emory Healthcare
Séamus O'Reilly
Senior Director, Digital Presence and Content Marketing
Duke Health
Michael Schneider
Executive Vice President
Greystone.Net
Dean Browell
Chief Behavioral Officer
Feedback
Creating a Digital Strategy for the Next Generation: A Panel Discussion
In an era where digital transformation is a necessity, understanding how to craft a forward-thinking digital strategy is crucial. This panel discussion brings together some of the brightest minds in the industry – people who live and breathe digital each day – to share their insights on building a robust digital strategy that meets today’s demands while anticipating the needs of tomorrow and beyond. Join us for a compelling conversation, totally free of sales pitches, where our expert panelists dive into the essential components required to get results. Discover where they believe digital healthcare and digital marketing are headed and gain valuable ideas on how you can prepare to succeed and prosper now and into the future. Mark your conference calendar to sit in on this session or your FOMO will be huge!
Tuesday November 12 at 3:50 pm
Speakers
Ben Dillon
Chief Executive Officer
Geonetric
Brandon Edwards
Chief Executive Officer
Unlock Health
Paul Matsui
Chief Data Officer, Vice President Strategy
Digital Health Strategies
Christopher Riegger
Chief Operations Officer
Modea
Martha van Berkel
CEO and Co-Founder
Schema App
Facilitator: Jean Hitchcock
Sr. Healthcare Advisor
Aloysius Butler & Clark
Mastering the Message: The Integral Role of Content in Healthcare Marketing, Branding, and Communications
In an era where information is at everyone's fingertips, the healthcare industry faces unique challenges and opportunities in crafting messages that resonate, are personalized and are efficiently developed. This fireside chat brings together three distinguished Chief Marketing Officers from leading health systems to explore the critical role of content across marketing, branding and communications. The discussion will dive into strategies that effectively inform, engage and influence patients and the public. This mainstage chat will illuminate the strategic importance of content in healthcare and provide attendees with valuable insights that can directly influence their practices and strategies. Listen as the CMOs share stories about their big wins and their epic fails and note their favorite examples of great content.
Wednesday November 13 at 11:00 am
Speakers
David Feinberg
Senior Vice President, Chief Marketing and Communications Officer
Mount Sinai Health System
Sandra Mackey
Chief Marketing Officer
Bon Secours Mercy Health
Donna Teach
Chief Marketing and Communications Officer
Nationwide Children's Hospital/The Kids Mental Health Foundation
Facilitator: Chris Boyer
COO
Touch Point Media
