Video Broadcasts

Live From HCIC! 2024

The Healthcare Interactive Conference is honored to partner with Bowstring and Touch Point Media to bring you access to the strategic thinking of some of the brilliant speakers and attendees at HCIC24.

Tune into the latest broadcasts (see below) to hear about trends and challenges from strategic leaders in our industry. Join us as we explore the cutting-edge advancements and important policy changes that are shaping the healthcare industry.

Available for streaming in an audio-only format for streaming at Touch Point Media wherever you listen to your podcasts.

2024 Episodes

Personalization in Healthcare Marketing: Val Lopez on Moving Beyond the Buzzword

Val Lopez, VP of Marketing Operations at Baptist Health South Florida, joins Live from HCIC 2024 to break down the realities of implementing personalization in healthcare. From the challenges of HIPAA compliance to the practical use of behavioral signals for one-to-one marketing, Val shares lessons learned from Baptist Health’s multi-year personalization journey. He introduces the concept of “tummy time”—a crawl-before-you-walk approach to personalization—and explains how healthcare organizations can start small and scale their strategies effectively. If you’re looking to make personalization a reality in your health system, this episode is packed with actionable insights.