Chris Pace, VP of Digital Marketing at Banner Health and a newly inducted member of the Healthcare Internet Hall of Fame, joins Live from HCIC 2024 to challenge the way healthcare organizations think about digital access. He critiques the outdated "digital front door" model, advocating for a more connected, consumer-driven approach that aligns with how people actually seek care. From integrating data seamlessly across call centers, websites, and marketing efforts to leveraging a Customer Data Platform (CDP) for true personalization, Chris shares a bold vision for the future of digital healthcare experiences. If you’re looking for a fresh perspective on digital transformation, this conversation is a must-listen.
For today's digitally driven healthcare systems, efficiently delivering the right information to patients, visitors, and employees is the key to a successful and rewarding experience. Hospital website visitors want to be informed and want to be in control. Today’s presentation will show you the use and the rewards of AI-based Faceted Search from both a technical and marketing perspective.
Category: Branding
As digital marketers, we all like to believe our websites increase and further the goodwill and positive feelings of our brand. But, is that really true?
Category: Branding
Marketers at Arkansas Children’s saw the benefit of working with a coordinated team of subject matter experts, both within and outside their organization.
Category: Accessibility
While the ADA has been a law since 1990, the Department of Health & Human Services recently released a rule requiring that all healthcare providers meet and maintain WCAG 2.1 AA compliance in their digital presence by May 2026.
Category: Content Strategy
Learn how different approaches to content management can affect both the patient user journey and your team’s efficiency.
Category: Consumer Engagement
As SEO continues to evolve, is your healthcare organization well-positioned to leverage the world’s most valuable lead-generation channel?
Category: Consumer Engagement
Invoca conversation intelligence enables healthcare organizations to create patient-first experiences that drive increased acquisition and deliver faster, smarter, and more personalized access to care.
Category: Consumer Engagement
Hear from Rob Klein, Co-Founder of gSight℠ as he summarizes the latest findings from the gSight national database, which includes over 135,000 survey responses from healthcare website visitors.
Category: Contact Centers
When the COVID-19 pandemic hit, 88% of businesses encouraged or required their employees to work from home. How is your organization managing the transition to remote work?
Category: Contact Centers
Successful patient access is a moving goalpost: patient demands evolve alongside industry challenges like the staffing and resource constraints many health systems face today.
Category: Digital Strategic Planning
Join University of Rochester Medical Center and Modea as they delve into their collaborative journey to redefine the digital presence of a complex health system.
Category: Digital Strategy Planning
An interactive discussion on what leading healthcare marketing organizations are doing to stay relevant in the ever evolving landscape of digital transformation.
Category: Digital Strategic Planning
Skyrocketing consumer demand for digital self-service continues to impact the evolving patient access journey.
Category: Digital Strategic Planning
Join a lively panel discussion on how consumer attitudes have changed, what that means for systems, and how that has a direct impact on digital strategy.
Category: Digital Strategic Planning
Improving processes in patient access and taking on new partnerships can result in change resistance from various levels of staff.
Category: Digital Strategic Planning
Providers play a pivotal role in accelerating digital patient access from the ground up—starting with your provider data management strategy.
Join MERGE and Greystone.Net for an exclusive webinar unveiling insights from our proprietary study on marketing excellence maturity across healthcare organizations. Discover how systems of all sizes are transforming their strategies to thrive in a complex and competitive landscape.
What to expect:
Category: Social, Mobile and Personalization
Join us for an exclusive webinar that showcases Children’s Wisconsin’s (CW) newly launched mobile app and learn what went into the design and build.
Category: Tools, Technology and Analytics
Discover how busy physicians leverage advanced tools for enhanced collaboration, telehealth, and more.
Category: Tools, Technology and Analytics
In this masterclass, you’ll hear from functional members of Modea’s delivery teams who are well-versed in architecting EHR-integrated digital assets for large healthcare organizations.
Category: Tools, Technology and Analytics
With nearly 60% of consumers turning to the internet on their journey to find care, healthcare organizations need to ensure that they’re staying competitive in the market in order to acquire and retain patients.
Category: Tools, Technology and Analytics
Are you measuring your patient acquisition so you can be strategic with your healthcare marketing spend? If you’re not, you need to be.
Category: Tools, Technology and Analytics
Investing in a provider data management strategy offers organizations the ability to power enterprise-wide initiatives for patients, providers, and staff leveraging consistent data across those experiences.
Category: Tools, Technology and Analytics
The official sunsetting of Google’s Universal Analytics is set for July 2023—are you prepared?
